September 11, 2024 – CuttingRoom, a cloud-based collaborative live-editing platform, and Magnifi, an AI-driven media processing tool, have announced a partnership to streamline the video editing process. By integrating their technologies, the two companies aim to make editing faster and more efficient.
With this integration, CuttingRoom users can access content directly from Magnifi's AI tools. Magnifici's technology automatically identifies key moments in video footage, marking important clips for editors. This eliminates the need for editors to manually search through footage, allowing them to focus on creativity and deliver content more quickly.
CuttingRoom enables real-time collaboration for editing teams working on live or recorded content. Now, with the added benefit of Magnifi's automation, editors can work faster without losing quality in their output.
"This partnership speeds up the editing process even further. With key moments automatically identified, editors can focus on their creative work," said Glenn S. Pedersen, co-founder and co-CEO at CuttingRoom.
"By integrating Magnifi's AI with CuttingRoom's collaborative tools, we are not only addressing a critical need in the media industry for high-quality, rapid content production but also aligning with our vision of offering groundbreaking technology to meet industry demands," said Meghna Krishna, Chief Revenue Officer at Magnifi. "This partnership empowers editors to leverage AI, streamlining their workflows and elevating content to enhance its impact from live broadcasts to post-production."
This integration responds to the growing need for efficient editing tools in the media industry, from live broadcasts to post-production work.
About CuttingRoom
CuttingRoom is a powerful cloud-native video editing tool recognized for revolutionizing cloud video workflows for content owners worldwide. The product has received several industry awards, including the Best of Show 2024 by TVBEurope at the National Association of Broadcasters (NAB). Customers choose CuttingRoom to increase their output and reach a wider audience with engaging video content. With its super responsive user interface and fast ingest, upload, rendering, and publishing of videos, it is the preferred cloud video platform for anyone looking for a scalable video editing platform that answers today's video editing, working from anywhere, and collaboration requirements.
About Magnifi by VideoVerse
Magnifi, with its award-winning technology, has found an extremely strong product-market fit in serving enterprises across numerous industries - OTT players, broadcasters, sports clubs and leagues, marketing agencies, e-gaming platforms, schools, colleges and more. Magnifi is building the next-generation video editing ecosystem, addressing a broad range of use cases in the post-production process. The company specializes in generating instant key moments and auto short-sized videos, enabling content rights holders to increase their presence and viewership. Magnifi works with leading rights holders/owners, including the Indian Premier League, Women's Premier League, Pro Panja League, TV2 Norway, Vietnam Basketball Association, Portugal Football Federation, Clubber TV, SuperSport Schools, Professional Squash Association, The Cowboy Channel and other leading sports broadcasters globally.
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